For decades Venezuelan-American artist Alex Da Corte has been delighting viewers with his sly wit and colorful approach, and his newest installation on display in New York City does not disappoint. “Soft Power” fills The High Line’s billboard on 18th Street and 10th Avenue with a bright pink display inspired by the 1960’s Friz Freleng cartoon, The Pink Panther.
The piece explores the flex of soft power, which Da Corte describes as “a place for fairness, for clear views clearly expressed, for mutualistic relations that benefit all parties or, at least, show consideration for all parties. It is the site for truce.” The color pink has flexed its soft power for decades, selling products, representing queer freedom, and exemplifying a poised resistance. In “Soft Power,” pink takes center stage as a dominant influence, and we can’t look away. Viewers can catch this exhibition on The High Line through May.